DEFINING ExPo LIFE FITNESS

“Health” is defined as physical and mental wellness or a condition of well-being. In short, ExPo LIFE FITNESS is designed for a client wanting to seek health in order to reach their Exponential Potential in all aspects of their LIFE. At ExPo LIFE FITNESS, we do that through our philosophy: HIT HEALTH  FROM EVERY ANGLE!

THE LOGO

A science-driven approach needs to be the foundation of a solid fitness facility. The science that inspired the ExPo LIFE FITNESS logo and philosophy is based on the modern physics theory by American mathematician Edward Lorenz who focused on behaviors of dynamic systems that are highly sensitive to initial conditions.

Imagine a butterfly flapping its wings, setting off a cascade of weather effects that eventually lead to causing a typhoon. Of course, a single act of a butterfly flapping its wings cannot actually cause a typhoon, but the idea illustrates how small events CAN act as catalysts.

The design itself is our creative interpretation of how this theory plots graphically. We want our logo to reflect how this theory relates to the dynamic system that is the human body and health  – that is, the small changes you make today can have profoundly positive effects on your long-term health.

Each positive lifestyle change acts as a catalyst to propel the next, improving your potential for health exponentially over time.

FITNESS  |  NUTRITION  |  LIFESTYLE

We simply cannot achieve a healthy state by exercise or diet alone. We must make a commitment to a lifestyle change but this is very hard for most of us. Family, work, and responsibilities tend to take priority.

This is why there is a high quit or failure rate on diets and exercise programs that allegedly ‘guarantee’ results.

Sound familiar?

Here’s the reason why many fitness plans fail –> it’s all dependent on you having the necessary mental skill-sets. When you add injury or pain into the equation, it can seem like a revolving Start/Stop process.

ExPo LIFE FITNESS focuses directly on a specific and repeatable process for every member that allows them to pursue their Exponential Potential…injury-free. This is why we have over a 90% member retention rate.